Saint Cobes
Brand Identity, Packaging Design, 2025

Saint Cobes had already established strong recognition as a men’s solid fragrance brand. With a new collection designed to speak to women as well, the identity needed to broaden its appeal while retaining the equity the brand had already built.

We began with the idea of daily ritual the small, intentional moments that create a sense of confidence before moving into the day. It gave us a more universal place to take the brand and became the foundation for a softer, more lifestyle-led visual direction. The existing logo remained, while the world surrounding it evolved. Black and white were joined by warm neutrals, earthy browns and muted natural tones; typography became cleaner and more spacious; and imagery moved towards soft light, human moments and a quiet sense of presence. The resulting identity feels calm, refined and assured, reflecting the brand’s positioning around confidence, ritual and modern living.

We then extended the refreshed system across packaging, website design, EDMs, wholesale materials and other brand touchpoints, creating a more cohesive foundation for Saint Cobes’ next chapter.